December 05, 2002
Thought Science?
A rather amazing, but i suppose inevitable extension of the "use of functional magnetic imaging":http://www.thoughtsciences.com/ (fMRI) - for the benefit of consumer analysis and marketing. They are going to use fMRI to analyse how consumers react to products/advertising. I don't quite know how they will structure their analysis - wow the anterior cingulate has lit up, this product idea is just great! - but the whole idea is somewhat disturbing. What lengths will marketers go to to push their products...
Posted by Ian at December 05, 2002 09:48 AM
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