Thought Science?

A rather amazing, but i suppose inevitable extension of the use of functional magnetic imaging (fMRI) - for the benefit of consumer analysis and marketing. They are going to use fMRI to analyse how consumers react to products/advertising. I don’t quite know how they will structure their analysis - wow the anterior cingulate has lit up, this product idea is just great! - but the whole idea is somewhat disturbing. What lengths will marketers go to to push their products…

Posted by Ian at December 5, 2002 09:48 AM | TrackBack §